Uber Feels The Brotherly Love, Begins Testing Its On-Demand Car Service In Philadelphia

I use Uber all the time when I travel, and it's always sort of a bummer to come back home knowing it'll be weeks before I get to ride in another Uber towncar. Well, that's thankfully no longer the case -- according to a new post on the company's official blog, Uber has just soft-launched in Philadelphia and now has a small crew of their tell-tale black cars cruising around the city. And I do mean small -- a quick look at the app tells me that at time of writing, there are only two Uber cars currently available to ferry around folks around Philly. As is the usually the case for Uber, they intend to use their so-called "secret phase" to collect data about demand for the service in the city in preparation for a larger-scale launch down the line.

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