A la 2006, today, Google, Microsoft, and Yahoo collectively announced that they will be partnering to create schema.org, a resource for site owners and developers to learn about structured data and gain insight into how to improve their sites' search results. The site adds more than 100 new forms of website markup for content ranging from movies to places in an effort to standardize, and thus improve, how websites are crawled and presented in search results. "The site aims to be a one stop resource for webmasters looking to add markup to their pages", Google's announcement reads. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/G3C_FjWd8Q4/
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